Session Spotlight: Marketing Automation Using WordPress with Robert Donnell

Meet Robert Donnell in the Trabuco Trail room at 2:50 PM on Sunday, June 6 for his talk Marketing Automation Using WordPress.

In this talk, Robert will show you:

  • Develop marketing automation solutions
  • A review of leading marketing automation solutions that integrate with WordPress
  • What is marketing automation
  • Why marketing automation is important
  • What is possible with MA
  • Setup – working with clients
  • Sample installations – a peek behind the curtain

About sarahwnyc

Sarah Wefald is a senior product manager, focusing on end-to-end B2B SaaS solutions for state & local government, finance, and education industries. She is also the founder and principal of Mother Blackbird, a digital solutions agency. Sarah has led a number of sessions on topics like WordPress development, as well as product and project management. Additionally, Sarah volunteers for Orange County WordPress, sharing knowledge, guidance and opportunities to those exploring careers in tech. Sarah attended Mount Holyoke College, where she earned a Bachelor of Arts degree in English.